The British gaming company Ladbrokes has launched a new advertising campaign that hopes to attract gamers to their new free online casino roulette games in its familiar corner shops, as well they would like to draw the attention to their offer of £25 for all new players.

The new campaign created by Saatchi and Saatchi features a series of web and TV spots focused on a lone roulette player making some unusual bets. In each spot the man hits it big en places an additional bet on number 23 before the announcer chimes in with the company’s familiar phrase, “Got the feeling, get to Ladbrokes.”

According to Hannah Ferguson, the spokeswoman for the company, would the spots like to show that players can hit it big at the roulette and that Ladbrokes is delighted to offer new users £25 for free.